Change in the seasons (pt 1 of 2)

Your DNA changes with the seasons, Just Like the Weather. *

Moments stored in little Mason jars saved on shelves in my mind.
Over time, the dust may settle upon the top but in that moment when we return,
the jar will be opened again, and the conversation continues…

More men are defying stereotypes by taking active roles in their children’s lives, making day-to-day household purchasing decisions regarding products and services, and chronicling these experiences online. The Dad 2.0 Summit is an open conversation about the commercial power of dads online, as well as an opportunity to learn the tools and tactics used by influential bloggers to create high quality content, build personal brands, and develop viable business models. All the while enjoying an incredible community of like-minded fathers.

2017 was my fourth year, and was weekend for me to spend with like-minded dads socializing, sharing experiences, learning from each other and connecting with influential brands. Along with too much drinking. I will not do the summit any justice trying to explain what I get out of it beyond that I feel more enriched and powerful as a dad. Here is a breakdown of my last four years at Dad 2.0 Summit.

Main Sponsors

I will put a link to the sponsors and speakers from each “season”. They are all great and amazing, but I do want have to talk about two of the big ones. They have offered such support to fathers everywhere and they deserve to be recognized.

Dove Men+Care

I want to first thank DM+C for all they have done for fathers over the last four+ years I have been there! They are the Title Sponsor! DM+C is all about the #RealStrength of modern fatherhood. This year their large suite featured the now customary barbershop, clubhouse-style games, and a Tales of Heroes wall chronicling the men in our lives we admire. These are a few of the things they provided:

  • Greeting all of us with the Welcome Party on Thursday evening;
  • Sponsoring our Saturday morning keynote speaker Charles Tillman;
  • Running the Friday morning #RealStrength Orange Theory fitness session;
  • Hosting the Friday evening Happy Hour; and
  • Shifting the outdated perceptions of masculinity and fatherhood and #RealStrength on Instagram and Twitter.

DM+C is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the DM+C portfolio includes bars, body washes, face care, anti-perspirant/deodorants and hair care. DM+C is available nationwide in food, drug, and mass outlet stores.


KIA has been a great father advocate, especially during these Dad 2.0 summits. They have been there to drive us form the airport to our hotel. They have brought us vehicles to do test drives in. Most importantly, they are a company that gets fathers today!
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

New Orleans 2014 – In a chilly but not so frozen land new growth appears.

Vibe: Spring, it is all new and fresh. One weekend in New Orleans, even though it wasn’t Marti Gras, it sure was a crazy good time! Due to heavy weather I didn’t arrive in N.O. until 11:55 Thursday night.  Little did I know that a late arrival would become a recurring theme over the next few years.  To add insult to injury I woke up late the next morning as I had set my alarm for pm instead of am.

What I wasn’t prepared for was the mind-blowing experience that was waiting for me. I had found my tribe. I was beyond excited and apparently it showed. As I looked at myself from the outside, I glided wide-eyed through this wonderfully mysterious place where so many talented blogger fathers gathered. The synergy; the Adrenaline; the excessively high levels of excitement. They say you never forget your first; and I can tell you I won’t.

Keynote speakers: 2014 speakers

Takeaway: The breakout sessions set up are an excellent way to allow us to get personal with an expert and learn new tips and tricks. We are a group of fathers striving to be better. Learning so as to create a better world for our families; our children; who will be the future influencers in our world and ourselves. It was an enlightening birth into this new dad environment.

San Francisco 2015 – Summer of Love Steve McQueen style.


Vibe: Summer, I was ready for it like a kid on the last day of school! This was my second Dad 2.0. The first was amazing; this second was even more over the top. The excitement was palpable in a way that only the attendees could understand. Again, Kia provided the transportation, which is such a relief to not have to worry about.

Keynote speakers: 2015 speakers

Takeaway: We played around in the city, walking, riding trolley cars and getting some amazing local shots in a loaner car from KIA with one of the coolest photographers I know.


I had the best time w/@cielorothphoto driving the Kia Sortento #dad2summit #citydads #kiadad

A post shared by Trevor Mulligan (@onesahd) on

The most important learning experience though came from engaging with people I didn’t know. I would sit with people I didn’t know during meals or next to someone new during the breakouts. I met some of the most incredible people from all walks of life.

Most importantly, I learned that it is never a good idea to drink excessively and embarrass yourself in front of some of the most influential people online, especially when they had just honored you by putting you on a list of “someone” to follow. It doesn’t matter that it was the first night you and your visiting wife had away, in another city, from your children since they were born. Just don’t do it!



To be continued…


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