Tales of Madness

Dove Men+Care keeps it going during March Madness.

It is March so what else is there to talk about but March Madness?Well, Dove Men+Care has gone and done it again!

I am sure, you all know Dove Men+Care  kicked off the “Real Strength” conversation that started at the Super Bowl commercial, they are continuing it into March. This tournament we’ve seen “real strength moments” shine through more than ever — from Ron Hunter and his son leading Georgia State to victory with the buzzer-beater shot, to Albany’s Pete Hooley scoring the game-winning points just weeks after his mother’s passing, and they want to continue the conversation.

In order to best define what “Real Strength” means to basketball greats, Dove Men+Care has partnered with The Players’ Tribune, Derek Jeter’s new media platform, which shares authentic stories in athletes’ real voices. It is awesome to see these top athletes talk about their life stories. There are too many times we don’t talk about the blood sweat and tears that these athletes have to endure to become the inspirational people they are on and off the courts.


In a roundtable discussion moderated by Ben Lyons during SXSW Interactive called “Real Strength: Tournament Tales,” Dove Men+Care spokesperson Alonzo Mourning, along with Jason Collins and Bo Kimble, spoke to the ways in which they have discovered strength in their lives. The Players’ Tribune has created this video (http://www.theplayerstribune.com/tales-of-strength-video/) which highlights the top moments from the roundtable discussion, including:

  • Alonzo’s description of the ways in which Coach John Thompson shaped his life as a father figure during his years at Georgetown
  • Jason Collins the strength it took to come out as the first openly gay professional athlete
  • Bo Kimble explaining the importance of pursuing education to his children over playing basketball

Win or lose — Dove Men+Care really does keep the focus on the heart, spirit and strength it takes on and off the court.

(Note: I am not getting compensated for this post. This opinions expressed here are solely mine.)